While working on the "Integrated Marketing Communication" assignment, as part of my MBA course curriculum, we as a group were designing a campaign to support the cause of stopping Child Labour.

The objective was to connect with as many as people in the Asian region so as to create awareness and then building a team of volunteers through this campaign. Just thinking on the new creative ideas, it struck to me, Why should not I shall use social media as it would be more relevant in the age of digi… Continue